The Advertising Archives on Instagram: "Apple turns the traditional New Year’s fitness push on its head with Quit Quitting, a new Apple Watch campaign that leans into relatable temptation and commitment struggles. The ads visualize cozy beds, bar stools and recliners chasing would-be exercisers mid-workout, positioning the Watch as the companion that helps people stay consistent through “Quitter’s Day.” By highlighting actionable metrics and gentle reminders rather than guilt, Apple frames the W