Agenda Setting | Definition, Theory & Examples
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Agenda Setting | Definition, Theory & Examples
14K viewsJan 31, 2016
Study.comAnne Marie Orr
Large-scale news organizations shape adult perception primarily through agenda-setting, framing, repetition, and emotional priming. Agenda-setting determines what topics dominate public consciousness; framing influences how those topics are interpreted. By selectively emphasizing threats, crises, or moral outrage, outlets activate fear and identity-based responses, which increases viewer retention and advertising revenue. Repetition across multiple platforms creates an “illusory truth effect,” w
3:11
Large-scale news organizations shape adult perception primarily through agenda-setting, framing, repetition, and emotional priming. Agenda-setting determines what topics dominate public consciousness; framing influences how those topics are interpreted. By selectively emphasizing threats, crises, or moral outrage, outlets activate fear and identity-based responses, which increases viewer retention and advertising revenue. Repetition across multiple platforms creates an “illusory truth effect,” w
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