The SWAN Beauty Mirror is an intelligent, thoughtfully designed piece of technology that transforms the familiar ritual of skin care, hair, and makeup into an interactive, two-way experience ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

E.l.f. welcomes Ally Sentnor, Kansas City Current, to its roster of talent as they amplify fan experiences in two major cities.

Mar 13, 2026--e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce exp ...

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her clean-girl aesthetic in no time this winter season.

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

Melissa McCarthy can add "telenovela star" to her résumé. The actress, 55, stars in e.l.f. Cosmetics' Super Bowl ad, out today, which was inspired by a classic telenovela and furthers the brand's ...

If at first you succeed, do it again. In 2024, E.l.f. and Liquid Death teamed to create Corpse Paint, a makeup collection packaged in a mini coffin. That limited-edition product reportedly sold out in ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

Roblox (RBLX) launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f.