Mar 13, 2026--e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce exp ...

Out of the latest e.l.f launches, these are just a few of our favourites. (Picture: Metro/Getty/e.l.f) Metro journalists select and curate the products that feature on our site. If you make a purchase ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

e.l.f. Cosmetics has just launched a deal which means you can get a concealer and foundation from their brand new Soft Glam ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

E.l.f. seems to have accomplished the unattainable: creating affordable makeup and skincare that rivals the performance of its high-end counterparts, without the steep price-tag. From gripping primers ...

Beauty (ELF) shares have dropped by 18.6% in under a month, sliding from $94.83 on February 24, 2026, to $77.15 currently. Should you take advantage of this dip?

Earlier this month, e.l.f. Beauty appointed former Church & Dwight chief executive Matthew Farrell to its board as a Class I director, adding extensive consumer and finance experience ahead of his ...

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

e.l.f. Beauty is still a low-cost leader even after making an important increase to its prices. The stock is down more than 60% from its all-time high, providing a compelling entry point. Smart ...

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades. Of course, we simply had to include the Rhode ...