Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...
In our age of digital saturation, the fight for audience attention is fiercer than ever. The Drum asked members for their ...
The design software company is counting down to the Winter Olympics in Milan by spotlighting Team USA athletes.
Treseder is passionate about the B2B advertising space, believing that people are now beginning to realize that “business to ...
The work comes from Dude Milan and highlights the fight against child marriage.
From cause-based campaigns like ‘Trash Isles’ and ‘Uokm8?’ to LadBible’s latest mission to close the gap between porn and ...
The campaign turns a viral internet phrase into a playful yet meaningful invitation for to step outdoors.
It feels inevitable: ChatGPT, along with others in the rising tide of large language models (LLMs), will introduce ...
Two years after Amazon’s ‘Joy Ride’ Christmas ad scored extraordinarily high in testing, the e-commerce giant tested it again ...
A new report from WPP Media and Oxford University’s Future of Marketing Initiative argues that the marketing and media worlds ...
For the second installment of its social series campaign set atop the Swiss Alps, The North Face, Zalando, and Highsnobiety ...
The chief creative officer at TMA, the agency behind the work, shares insights into ‘Come Out and Play.’ With Halloween right around the corner, Six Flags is gearing up for one of its busiest periods.
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