New research shows that consumer trust and loyalty programs have evolved from marketing perks into essential drivers of purchasing decisions, both online and in-store. Brands are blending data-driven ...

For years, speed helped build customer loyalty. Brands could keep up with consumer expectations while rewarding customers ...

For as long as people have been selling goods, customer loyalty has been a topic of conversation. Yet no one has been able to fully crack its code. Each year, we see brands across industries revamping ...

Shawn Conahan outlines how banks and fintechs can operationalise rewards as financial infrastructure, embedding real-time ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

J.D. Power's customer loyalty survey for premium car brands includes a lot of the usual suspects. Which brand came out on top ...

Consumer rewards programs are evolving into essential budgeting tools, prompting banks, fintechs, and retailers to embed real-time value into shopping experiences. At the same time, CRM platforms are ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. When your business is doing well, it’s hard to imagine failure.

Here’s what businesses should consider when designing their digital ecosystems to capture the loyalty of modern consumers in adult or regulated industries.

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant ...

Like everything else these days, consumer attitudes about loyalty are evolving—and yet many retailers aren’t keeping pace with these new behaviors and what they mean for retail businesses. Oracle’s ...