Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an upcoming fresh competition format. Over the past year, under the leadership of ...

Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is getting a full visual rebrand, including a new logo, identity and look as ...

Over the past year, under the leadership of its new CEO, Jeremy Bloom, the action sports circuit X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

When X Games returns to Aspen this January for the 25 th consecutive year, expect it to look a touch different than in recent winters. With the action sports brand celebrating 30 years this summer — ...

The X Games are back at Buttermilk for the 25th year. With that comes a lot of the same and some different; X Games is embarking on a new trajectory — namely the launch of the X Games League later ...

It’s been three decades since X Games launched as a way to both draw attention to fast-growing extreme sports that weren’t typically on television then, while also filling a hole in ESPN’s mid-summer ...