After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

Tab, the pioneering diet soda Coca-Cola first launched in 1963, will be discontinued this year. Call it another casualty of the coronavirus, beverage giant Coca-Cola had kept the iconic soda on store ...

When Coca-Cola makes a decision to cut a flavor, the company knows it will face backlash. Back in 2020, when the company made the decision to kill its original diet soda, TaB, Coca-Cola likely ...

Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign to revive ...

Tab soda drinkers miss the beverage so much that they have paid for billboards near the Coca-Cola Company headquarters in Atlanta, Georgia, trying to get the company’s attention. Tab diet soda was ...

ATLANTA, GA, UNITED STATES, February 25, 2025 /EINPresswire.com/ -- Picking up where Coca-Cola left off, a passionate coalition of TaB soda loyalists has published an ...

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives The fans have formed community bonds over shared nostalgia, with members ...