While consumers have returned to live events in droves following a sluggish COVID-related period for the space, the decision to attend an event in-person has become an increasingly complex one for the ...

Second annual report looks at spending by 400+ brands and more than $42 billion in historical data to understand how brands allocated spend and generated returns across channels New research shows ...

Brands new to streaming advertising see up to 2.8 times higher brand recall and a 24% lift in purchase intent when pairing streaming TV ads with social media ads. “The study results are clear: the ...