More than ever, businesses need marketing to be ready for anything. Scenario planning is the key to that confidence. By creating response plans for a range of potential challenges, you can make your ...

Imagine you are sitting at your desk in September 2007. The Dow is close to 13,900; U.S. unemployment is 4.5%; and oil is $45 a barrel. You are in the middle of developing your organization’s plans ...

In a media ecosystem defined by volatility—fragmented audiences, inflationary pressure, competitive noise, and shrinking attention spans—challenger brands face a daunting question: How can we grow ...

Enhance your ability to anticipate and respond to potential scenarios. Master the art of organisational resilience. Gain an in-depth understanding of scenario planning and the fundamentals of ...

This note explains the value of strategic foresight and provides implementation advice based on the IMF’s experience with scenario planning and policy gaming. Section II provides an overview of ...

As companies navigate today’s complex business and geopolitical landscape, CFOs have seen risk management rise to the top of their priorities. To better manage risk, CFOs are increasingly using ...

Over the past year, we have witnessed a wave of largely unexpected sociopolitical events with important implications for the social-impact sector: Brexit, the US presidential election, the rise of ...

Forbes contributors publish independent expert analyses and insights. Matthew F. Erskine is a trusts and estates attorney. Recently, PwC highlighted key insights in “President Trump’s Agenda: What to ...