Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard H. Thaler and Cass R. Sunstein (Yale University Press, 304 pp., $26.00) In classical economics, human beings are rational ...
Richard Thaler of the University of Chicago on Monday won the Nobel economics prize for documenting the way people's behavior doesn't conform to economic models that portray them as perfectly rational ...
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