Every consumer is familiar with the concept of bundling and they like it. It is why McDonald's creates ready-to-order meals, insurance companies give discounts when you have home and auto policies ...

Deep into the holiday shopping season, retailers are looking for an edge that can serve multiple purposes: bolster sales, manage inventory, and impress customers to support loyalty and repeat business ...

Independent mobile app and games developers have it really tough. If you don’t belong to a major platform or game studio that will be able to significantly invest millions in your marketing or ...

Product bundling is a common marketing strategy. According to a new stud, retailers need to draw attention to the value of a package deal since consumers prefer products that are packaged individually ...

Security Is Essential For Cisco’s Product Bundling Proprietary: Open architecture that enables SDN is gaining significant traction in the market. Companies such as Juniper Networks offering SDN allow ...

The commoditisation of traditional banking products through new technologies, as I’ve been reading about in Joseph DiVanna’s excellent Redefining Financial Services, has pushed banks to redefine their ...

MTN’s acquisition of Verizon Business saw the Competition Commission inundated with concerns around MTN’s ability to now bundle mobile and land-based network products and services. According to ...

Determining whether the practice of product bundling — such as combining cable TV channels into packages or computer software programs into software suites — is profitable in the presence of piracy is ...