The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

Digital advertising growth is showing signs of stalling Print%2C with higher credibility%2C offers an attractive alternative The print audience has money and is willing to spend it I blinked and may ...

While mastheads maximise reach, AR-led executions focus on engagement, interaction, and data capture, measured through scan ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Relying too much on a single platform for your advertising isn't often good for business. If you've been advertising online through Facebook and Google, you may be looking at alternatives, such as ...

In an increasingly digital world, the fate of print advertising is often called into question. Does the rise of mobile and internet mean the death of newspaper and magazine ads? The answer might be ...

The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the ...

Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing ...

USA TODAY said Wednesday that Google Creative Lab won $1 million worth of full-page print advertising in the newspaper by taking the top prize for its contest for the most creative original print ad.

We know Google’s intentions of keeping literature alive with Google Print, but will Google also be saving the newspaper industry? Google has launched its print advertising spinoff of Google AdWords, ...

During the midst of yesterday Inauguration celebration, many of us could be forgiven if we temporarily overlooked the announcement by Google that it is ending its two-year-old program to help the ...