Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Add Yahoo as a preferred source to see more of our stories on Google. Tracee Ellis Ross doesn’t just put her money where her mouth is. She puts mind, body, heart and soul there, too. The ...

The actress and founder found success by surrounding herself with the right partners to scale her vision.

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...