The Approval Matrix: Good Luck in 2025, Babe! Our guide to what’s highbrow, lowbrow, brilliant, and despicable.

Mentos enlisted raccoons to do the dirty work of trash collecting for a new sustainability-driven campaign, according to a news release. The effort highlights Mentos’ recyclable packaging and ...

Crafted by BBH China, the ad features the new Mentos variant Pure Fresh Dual Layer Chewing Gum. True to its light-hearted and unconventional take on life, the Mentos campaign tells a short love story ...

This furthers BBH Asia Pacific’s relationship with Perfetti van Melle; BBH is already the agency of record for the global Chupa Chups business. It also extends BBH’s relationship with Mentos in the ...