A seed list relates to a technique used by companies in direct mail and e-mail marketing programs. To implement seed mailings, you add yourself, other company officers and often external contacts to ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

I recently read David Kanter’s column “Are E-mail Lists Overpriced” and felt that I had to respond. It’s true that NetCreations (a company acquired by Return Path in 2004) set the standard on pricing ...

Give a pop quiz to most direct marketers on postal list testing and you’ll find an incredibly knowledgeable group of professionals. Give a similar quiz to the same group on e-mail list testing, and ...

In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as ...

Access of our Email Lists Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today In ...

As Internet access becomes ever more common and other forces bombard it, the historic mission of the U.S. Postal Service – daily, universal service at a uniform price – becomes increasingly irrelevant ...

With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...

Email marketing is, without a doubt, one of the best ways to reach out to interested prospects with the hope that they will become paying customers. A consumer report by Campaign Monitor revealed that ...