International marketing is a practical, affordable proposition for small businesses. By marketing your products on the Internet or working with distributors and agents in other countries, you can ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t ...

Global expansion of business is a natural evolution for our clients, but when you look at marketing and public relations and add the power of the internet and increased connectivity, it makes the ...

Without a high cultural IQ, it's easy for international marketing to go wrong. International expansion is one obvious way businesses can increase sales: New markets lead to new customers. For many, ...

Brand USA is launching a major new online platform giving members extensive research and insights into key international markets as they return to global marketing. Called the International Pavilion, ...

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Photo courtesy of International Marketing Board (IMB). This article is Sponsored Content by International Marketing Board (IMB). The International Marketing Board (IMB) has officially launched as an ...

New Balance has named Romina Bongiovanni as global director of international marketing, effective on Wednesday. Bongiovanni is set to replace Tim Malone, who joined Crocs as VP of global integrated ...