Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

The 13th annual Forbes World's Most Influential CMOs list recognizes 50 chief marketers whose influence on brands and business around the world stands apart. Influence is a funny thing. Not ha-ha ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

Winning marketing strategies and tactics that are successful in one region may fall completely flat in another. Communicating to customers across cultures and leading marketing professionals around ...

For brands looking to expand their global footprint, partnerships offer an attractive and cost-effective strategy for doing so. Any international expansion comes with myriad challenges unique to each ...

Our second ever Global B2B Marketing Agencies Benchmarking Report is back and it is showcasing the best-of-the-best in B2B across the globe, from the UK to the US and beyond. People, Teams and Skills, ...

Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...