Huda Beauty is hopping on the matcha bandwagon, dropping a new face powder inspired by the popular drink. Joining the lineup of her Easy Bake Loose Powders is "Matcha Milk Cake," a subtle-green shade ...

A review of Huda Beauty's Matcha Milk Easy Bake Setting Powder, a multitasking powder that doubles as a skin-blurring, ...

The internet went wild for this purple powder even before it launched, with people mixing eyeshadows just to get the look! I’m putting the Huda Beauty Ube Birthday Cake to the ultimate test against my ...

If you’ve read any of our Strategist editor hauls, you’ll know that our writers and editors buy a lot of stuff, and even though we think carefully about each thing that goes into our carts, there are ...

Huda Beauty’s new Easy Bake Pressed is available in eight shades and comes in a portable case, the brand noted. The Paint & Peel Liquid Pimple Patch features a gel-like formula that can be used on any ...

This one we just had to ...