How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

We talk about what every other generation did for us, but it's time to give Gen X their flowers. Millennials and Gen Z tend to dominate conversations when it comes to cultural and digital innovation.

Gen X households spend nearly $96,000 a year, more than any other generation. Yet seven in 10 Gen X consumers live paycheck to paycheck as they support children, save for retirement and help aging ...