The 1990’s continues to influence modern culture. One of the biggest brands from that era is prepping a return to the game. As reported by HipHopDX Fubu has announced they are relaunching in 2019.

FUBU founders Daymond John, Keith Perrin and Carlton Brown sat down for an interview on the latest episode of “Drink Champs” and spoke candidly about the impact of homophobia on their brand. As the ...

Add Yahoo as a preferred source to see more of our stories on Google. EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip ...

Atlanta Fashion Week 2024 is set to be a landmark event, especially with the iconic brand For Us By Us (FUBU) making a grand appearance. Founded in 1992 by J. Alexander Martin, Daymond John, Keith ...

When we were coming up and we were doing clothing, hip hop was very homophobic. And prior to us coming out — of course Karl Kani, Cross Colours — the idea of a clothing designer was some flamboyant ...

00:09 Daymond John: My first start at FUBU because I felt that it was a market being neglected by other clothing companies. 00:15 John: But three years, I’m with FUBU and I had 10 T-shirts. For three ...

THE FOUR FOUNDERS of Fubu—childhood friends Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown—never imagined the fashion brand would make it this far. As Mr. Perrin recalls, when the ...

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference between success and failure as an entrepreneur. But how can you gauge whether the competition ...

The ‘For Us, By Us’ clothing brand founded in 1992 would entirely kill the game if it came out today “FUBU” also made it into the rapper’s rhyme; in fact, he winkingly throws in “for us, by us, on the ...

Two foul-mouthed, pot-smoking movie characters have done $100 million worth of damage to the popular FUBU clothing line, according to a lawsuit filed yesterday. The clothing company filed a trademark ...

Origins: FUBU is an African-American-owned, New York-based urban sportswear empire started in 1992 by five childhood friends from Queens. (The ubiquitous "05" on FUBU jerseys is a coded reference to ...

EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand. The Fubu (For Us By Us) series will chronicle the ...