Learn how the framing effect influences decision-making in investments, and discover strategies to identify and mitigate its ...

Almost two-thirds, 63%, of Americans are deferring financial decisions about vacations, car and home purchases and remodeling projects until after the November election, according to a recent survey.

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Decision-making around the November election isn't limited to who voters plan to choose at the ballot box. Americans' feelings about which candidate may win are also driving people's decisions about ...