This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. As football has evolved into the national sport, its ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DoorDash’s latest marketing effort, billed as its most ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

Zaxby’s marketing this fall is where the rubber meets the road. With the debut of a new food truck and an ongoing partnership with International Management Group’s college division, Zaxby’s has gained ...

DirecTV has reached a multi-year agreement with six major university athletic programs ahead of the 2025 college football season, the company announced this week. The partnership, brokered with media ...

Avocados From Mexico has mixed up its marketing strategy like a fresh batch of guacamole, cutting loose a platform with 128 million viewers for more targeted—and more affordable—opportunities on ...

Billions of ad dollars are poured into football season annually. From Super Bowl commercials to stadium partnerships, it’s a critical season for restaurant marketers to maximize the return on every ...

"Epic Launch," Ram's new marketing and advertising campaign starring Terry Crews, kicks off season-long series taking viewers through the college football season Ram teaser hinted at Crews' campaign ...

For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, ...

Scottish football’s three senior bodies have agreed a seven-figure deal with UK-based software firm HALO as Official Technology Partner. Brokered by Scottish Football Marketing, the landmark agreement ...

With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains ...

Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got ...