Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

The size of Amazon Ads is staggering, with billions of impressions in categories such as fashion, fitness, and luxury. I have ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...

State & Local Government Review, Vol. 10, No. 3 (Sep., 1978), pp. 92-99 (8 pages) A quarterly econometric model, the Louisiana Revenue Projection Model, is developed and tested for forecasting state ...

ThinkTV has launched a new tool to “democratise data” and help advertisers plan campaigns. Media Engine draws on sales and campaign data from 60 Australian brands across 10 categories with a ...

ISLAMABAD: The International Islamic University, Islamabad (IIUI) hosted a five-day workshop on “Econometric Modelling and Applications for Economics and Finance”, which was attended by 90 economic ...

Heat stress is widely recognized as a critical risk factor in livestock systems. Rising temperatures and humidity levels can ...