The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...