You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...
MONTRÉAL, Nov. 12, 2014 /PRNewswire/ – Once again Reverso is changing the world of dictionaries and online translation with an innovative application that gives you access to millions of translation ...
Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster.
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