When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The bottom line: modernizing insights is no longer about better market research—it’s about building a living system of ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

It plays a vital role in market research, offering a comprehensive understanding of industry trends, consumer behavior, competition analysis, and market opportunities. Businesses often deploy ...

The South African BNPL market offers growth opportunities driven by e-commerce expansion, consumer preference for flexible payments, and integration into diverse sectors. As new players enter and ...

In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that ...

Concerns about the labor market and price pressures sent consumer confidence to a five-month low in September.