Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Neela Montgomery, board director at Ahold ...

In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

Consumer centricity is an oft-cited best practice for retail services and marketing, and sustainability outreach is no different. To effectively encourage environmentally conscious consumer behavior, ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Technology has fundamentally reshaped how consumers interact with brands, gather product information and make purchase decisions. Digital technologies -- including online retailers, social media and ...