Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its "real and delicious food," the fast food chain unveiled Thursday a ...

Miami-based Burger King thinks the way to remake its image visually is to revisit the year man walked on the moon and musicians played Woodstock. The spirit of 1969 is coming back to the fast-food ...