Standard Life has launched a campaign to strengthen its brand as Phoenix Group Holdings completes its name change to Standard ...

Atlanta may be home to the busiest airport in the world, but locals don’t have to hop on a plane to reach mouthwatering flavors from around the globe. gusto!, Atlanta’s very own fast-casual restaurant ...

gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...

After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with ...

PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...

From the earliest days of digital marketing, click-through rates have been the default measure of success. CTRs provide a ...

Capturing the attention of an increasingly distracted audience is a challenge that requires more than just traditional advertising. It demands storytelling—a creative, engaging, and innovative ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

If you’re trying to get in front of district and school leaders, there’s really no better place than EdWeek. Our brand awareness campaigns help you stay visible to the people who actually make ...

The objectives of the campaign, its metrics and budget were all available to the judges of the B2B Marketing Awards and the campaign was assessed accordingly. Certain aspects of the campaign have been ...