At its Galaxy S26 Unpacked event, Samsung taps SUGA of BTS for the unveiling of their latest flagship earbuds, the Galaxy Buds4 and Buds4 Pro.

Case in point: BTS’ long-standing partnership with Samsung, which has seen the group collaborate with the electronics giant on BTS-themed products, videos and even ringtones. One of the most popular ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Right now, purchase one pair of the popular wireless ...

On Feb. 9, Samsung released a new commercial featuring the members of BTS. Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook‘s commercial is part of Samsung’s “Galaxy for the Planet” campaign, and in it, ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Samsung‘s latest smartphones are now available to ...

There’s nothing people love and hate more than a collab. Whether it’s a fashionable collaboration between two designers, or two musicians teaming up on a “hybrid” kind of musical genre, it’s an easy ...

Everything announced at Samsung Unpacked 2026: Galaxy S26 Ultra, Privacy Display, Buds 4 Pro ...

From must-have home appliances to limited-edition phone cases, brands know the power of BTS when it comes to promoting their products. But the guys in BTS aren’t merely salesmen — they’re genuine ...