The BMW Group Design Director on delivering the future, its groundbreaking Neue Klasse EVs, and overcoming the critics. Moments like these don’t arrive every day, and if you ask Adrian van Hooydonk, ...
A Shift in BMW Design Philosophy? Adrian van Hooydonk, BMW’s head of design since 2009, has weathered years of criticism over the brand’s increasingly controversial grille designs. From the polarizing ...
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