Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
B2B brands need to communicate a consistent message when marketing across a range of platforms. Emily Hill, MD of content agency Write My Site, provides top tips to avoid diluting the message B2B ...
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...
Research from Horizon Business, formerly Green Thread, exposes critical gap in B2B marketing strategy as organizations fail to orchestrate paid, earned, owned, and shared media as a unified portfolio ...
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...
Dux-Soup has released its latest B2B Lead Generation Report 2026.London, England, United Kingdom, February 24, 2026 -- ...
B2B marketers face many obstacles when creating a multi-channel strategy, the main one being setting up the strategy itself. But they are coping, judging by The B2B Perspective on Multi-Channel ...
Channel99, the leading B2B marketing performance platform, today announced the integrations (via an MCP server) of its Marketing Intelligence Data with the world's leading generative AI solutions, ...
CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...
PARIS, March 3, 2026 /PRNewswire/ -- Expandi Limited today announced the acquisition of 100% of Kompass in a transformational ...
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