What just happened? Sonic will soon have some new avian friends to mingle with as Sega has agreed to purchase Angry Birds maker Rovio Entertainment. The Japanese video game giant is paying 9.25 euro ...

There are approximately 50 people in Rovio's marketing team. Heads of marketing are dedicated to a specific game and report to the general manager of that game, holistically overseen by VP of ...

This is a book excerpt from The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon, written by Pascal Clarysse. The book explores the business tactics, marketing ...